.png)
branding and web design for do-good brands
"Sorcha helped me create my brand vision from a small idea to a full brand guide and I am so incredibly grateful! Her imagination and ability to read into exactly what I was looking for is impressive and unmatched, in my opinion. I'm so excited to share what we've created with the world! Thanks Sorcha!!!"
Shannon Spellman
(not)just a logo
A comprehensive visual identity
The perfect package for someone who knows what they like, makes quick decisions, and is ready to trust in my creative genius. (That’s right.)
Done in a one or two-day sprint, we go into creative hyper-mode and knock out the essentials of a solid brand identity.
includes:
short discovery conversation
creative direction
logo suite & submarks
texture exploration
color palette & font pairings
photography inspiration
10+ page brand guide pdf
web & print-ready assets
investment:
$1,000- 2,000
onboarding
+Design contract
+50% payment
+Slack onboarding
day one: direction
+Discovery conversation
+Mood exploration
+Color palette development
+Inspiration gathering & discussion
day two:design
+Mark development
+Logo suite refinement
+Mark export prep
+Brand guide assembly
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files
"Sorcha was amazing to work with. We had no idea how to make our brand cohesive and she saw our niche and brand so clearly. She was timely and so easy to work with."
Angela & Eric Mooney
a strategic brand
A solid brand you can build a business on.
We start with a made-for-you questionnaire and deep dive discovery call to understand the ins-and-outs of your business, your goals, and your audience. Once we have the big questions answered we jump to mood board development and color palette exploration. Once the vibes are just right I'll move to your visual identity, creating the brand's logo suite, submarks, stamps, patterns, photography direction, and all the bits-and-bobs you'll need to bring your brand to life. You'll get a brand guide pdf with your core messaging, instructions on color, fonts, photography, and rules around using your fancy new logo suite, as well as a zip-folder with all of your assets, ready to go for print and web.
includes:
investment:
discovery quiz & call
brand messaging foundation
creative direction
logo suite & submarks
color palette & typography guidelines
patterns & textures
20+ page brand guide pdf
web & print ready assets
$3,500+
onboarding
+Design contract
+50% payment
+Custom questionnaire
+Discovery call
direction & design
+Mood exploration
+Color palette development
+Font selection
+Photography guidelines
+Mark development & refinement
+Logo suite, pattern, texture creation
+Mark export prep
+Brand guide assembly
deliverables
+50% payment
+Brand guide pdf
+Export folder with print & web ready files
"I loved my experience working with Blue Fern Creative. She expertly melded together my disjointed vision for my business and crafted a unique, beautiful, cohesive branding package that brought my vision to life."
Shelby Logsdon
a website
(that YOU can manage
You need a website that looks good, won't break the bank, and will let you grow with it over time. I create websites that are easy to maintain, change, and control. Let's build a website that speaks directly to your core audience. We'll create a brand new website on Wix, Squarespace, Wordpress, or Kajabi or touch up the one you have. Because no website design is one-size-fits-all, please reach out to chat about your specific project.
best for:
service providers
investment:
please inquire - 2k+
please take note:
Some website projects are very complex and require multiple team members to do the job well. Other website projects are easy-peasy and can be done in a short sprint. If you have a hankering for a new site, don't be shy. Let's chat over exactly what your business needs to thrive.
"Beyond grateful to have Sorcha hold my hand as I have built my business! Her creativity is unmatched and her professional intelligence makes a process that seemed like climbing a mountain (designing a logo & social media content) feel like a few zoom calls with a friend! 10/10 would recommend!"
Amanda Muntz
hire me for a day
An experienced designer in your pocket
Somestimes you don't know what you need. HIre me for a design day and lets tackle those tasks one at a time. We can do things like refresh your brand, make Canva templates, do print collateral, brand your sales funnel, or fix up that underwhelming website. If you have bits-and bobs of a brand you don't know what to do with, this is for you.
WE CAN DO THINGS LIKE:
BRAND OR WEB REFRESHES
Social templates
mock instagram gridS
social strategy guidelines
PRINT COLLATERAL
PAMPHLETS & BROCHURES
PHOTOGRAPHY GUIDELINES
investment:
$1000
THE PROCESS
We will dig into what your brand needs on a video chat and discuss what will make it onto the to-do list. The day of we will collaborate via Slack for fast back and forth communication to ensure we get through your to-do's as efficiently as possible, so you get the most bang for your buck.
Design Days require an average of 5 touchpoints throughout the day. Repeat clients regularly require fewer touchpoints. This service is flexible and can flow with however you work best throughout the day.
Why work with Blue Fern Creative?
The most important and often overlooked element of branding is authenticity. Each color, font, mark, and photo tells a story. The process of creating the right brand for your unique business is rooted in empathy, openness, and the ability to ask the right questions. That balance of empathy and creativity is unique, and it’s what Blue Fern Creative is all about.
P.S. When you work with me, your investment doesn’t line the pockets of some faceless corporation. Nope! It goes toward my dog Charlie's fancy meals, my ceramics obsession (new clay, please!), seeds for my garden, and the basics like food, netflix, and wifi. Designing for you is my dream, and I’m ready to make it happen!
a peak inside - the design process
#1
discovery
We get the scoop on your brand, what makes it special, and who your audience is. Answering the essential "who, what, where, why" questions, so we know exactly who we're designing for.
#2
creative direction
We craft our messaging, hone in on our audience, and identify the mood and tone of the brand. We explore the creative direction and how it supports the brands messaging and goals through color and artistic direction.
#3
design time
I'll create a strategic brand identity that speaks to your dream audience and stands out from the crowd. We'll discuss and refine, and develop a comprehensive design system around your brand.
#4
implementation
Depending on the package you select, I create the branded collateral your brand needs to thrive. Every touch point your client experiences will be an intentional and seamless brand experience.
You’re busy helping people, you don’t have time to be a professional designer
My name’s Sorcha and I’ve been doing this for over 15 years. I’ve worked with brands big and small, and have always focused on substance over style. I love the complexity of brand building, and the art of storytelling through visuals and strategic messaging. After years of working on all sorts of brands, I now specialize in branding for therapists, coaches, doulas, teachers, and wellness practitioners. If your brand benefits your community, I would love to help.
