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blue fern creative

a design studio that focuses on supporting do-good brands

I design brands I’m proud to root for—helping therapists, teachers, doulas, wellness pros, and other emotional gangsters bring their vision to life. After years as an in-house designer, I set my sights on designing for do-good brands. Now, I have the honor of helping people accomplish their dreams, one meaningful brand at a time.

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it makes a difference

Brand identity is all about the impression you make—every time. I take the time to understand your business and goals so we can craft the right impression for the right people. for better or worse, looking the part shapes how others see you. I love helping business owners show up in a way that reflects who they are and what they’re meant to do.

But you can just call me Sorcha.

Howdy! I'm Sorcha Sayers, a Midwest girl now loving life in Nashville. I'm a garden-digging, clay-covered ceramicist, happily adventuring with my drummer husband and our persnickety fur child. I live for skipping the small talk and getting to the good stuff—deep conversations, creative thinking, and finding beauty in everything (which also makes me a very slow but enthusiastic hiker).

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I believe the best things in life are like peaches at the end of the branch—worth the stretch. I’m all about building your own canoe, chasing dreams, and dancing to the beat of your own drum.

Designing brand identities is my dream job because it lets me merge my fast-moving creative mind with my love of aesthetics and storytelling. In one role, I get to be an artist, a therapist, a mind-reader, a rule-maker (somestimes "breaker"), and a scientist—and honestly? I think that’s pretty cool.

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brand designer extrodinaire

the blue fern creative code:

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ethical creativity

I craft beautiful brands using my imagination, gut, and years of experience. I don’t use exploited designers, stolen art, or a one-size-fits-all approach. You won’t find me creating a copy-cat brand. 

#2

transparency

If there’s a hiccup in the process, you'll be the first to know. If timelines need to be adjusted, you’ll know why. Communication and honesty are cornerstones of my brand. No slimy behind-the-scenes here, I'm an open book!

#3

help, actually

You won’t find me selling you something you don’t need. Your brand might just need a little nudge, your website might be better off in the hands of another designer. My main priority is recommending what you need to thrive. 

#4

concept over ego

The better concept always wins. Feedback and refinement is an essential step in brand identity design and produces better, more intentional brands. We will work together to be sure your brand's a "wow."

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